Ground Collection

Ground Collection

MASSIMO COPENHAGEN X NORM ARCHITECTS · 6 Colours · Hand-Tufted Wool Rug

The Ground Collection embraces a "Soft Minimal" design philosophy — simplicity and stillness that bring a sense of calm and warmth. Designed by Norm Architects for massimo copenhagen, this collection of rugs is marked by a close attention to simple detail, inspired by the gentle, emotive presence of nature.

The collection's colours and textures draw on earthy tones and subtle hues, echoing the varied natural landscapes of everyday life. The aim is a warm, harmonious space where the presence of nature is felt, supporting a sense of connection and wellbeing.

6 Colours

Soil
A deep, warm earth brown — grounded and understated, with the dense texture of soil itself.

Dune
A soft dune tone between beige and light tan, with a subtle warmth underneath.

Sand
A bright, warm sand tone — neutral and versatile, bringing natural daylight into a room.

Bark
A grey-brown reminiscent of tree bark — rustic and natural, with a settled, earthy character.

Walnut
A deep, warm walnut brown with the substantial texture of wood.

Warm Oak
A warm oak tone — soft, light brown, bright and gentle.

Specifications

• Material: hand-tufted, 100% New Zealand wool
• Pile height: 7–9 mm
• Weight: 4.00 kg/m²
• Size tolerance: +/-3%
• Certification: STANDARD 100 by OEKO-TEX®
• Lightfastness: ISO 105-B02, grade 5
• Fire rating: 16CFR 1630 (FF-1-70)
• Production: SA 8000 & BSCI audited

For bulk orders or custom sizes, please contact @167fcssd.

Cleaning & Care

• Professional cleaning: professional cleaning is recommended; avoid chemical cleaning agents
• Everyday cleaning: use a brushless vacuum — new rugs shed for a while and need frequent vacuuming
• Direction: always vacuum in the direction of the pile
• Rotation: rotate the rug twice a year to avoid uneven wear
• Furniture protection: use pads under the feet of heavy furniture to prevent damage
• Sunlight: avoid prolonged exposure to strong sunlight to prevent fading
• Surface protection: the rug's underside may transfer colour, so use a protective pad on delicate surfaces

Shipping & Returns

Orders ship via FedEx within 5–10 business days; shipping costs are shown at checkout. If an item arrives damaged, we cover the cost of the return.

In case of unforeseen circumstances, please contact us to start a return and provide your order details. Refunds are processed within 10 days of receiving the returned item. Pre-order items are final sale.

DESIGNED BY NORM ARCHITECTS

Norm Architects is a multidisciplinary design studio dedicated to enriching everyday life through architecture, interiors, and product design. Founded in Copenhagen in 2008, the studio holds to one core belief: good design should re-awaken the human senses and support the physical and emotional needs of contemporary life.

Norm's work spans every scale and type, always working toward one goal: to feel good, and to last. Its design language favours natural materials, tactile surfaces, and quiet geometry — spaces and objects made to engage all the senses.

Rooted in Scandinavian design tradition, yet shaped by an international outlook and cultural curiosity, Norm Architects creates work with a timeless, local sensibility — combining craft, aesthetics, and function with quiet elegance.